When Architecture Becomes a Tool of Control

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Can Buildings Impose a Culture That Doesn’t Belong?

While reading a report about an urban development project in Eastern Europe, one comment struck me: We live in a city we no longer recognize. Architectural modernity exposes us to structures that can be raw, honest representations of a new era, but it can also be a tool that erases, rather than enhances, a place.

All around the world, rapid urban development is often equated with progress through architectural modernity. But at what cost? Earthen homes are demolished, century-old trees are uprooted, and streets once full of local character are replaced by lifeless corridors with no trace of the people who once gave them meaning.

Modern glass façade obscuring traditional architectural features
A modern glass tower façade that emphasizes geometric form but hides the site’s

A Modern Facade… or a Mask of Power?

What might appear as a symbol of progress can, in reality, serve another purpose. When governments or private developers impose architectural styles imported from elsewhere—disconnected from the local context—they’re not just building structures, they’re rewriting identity in the name of architectural modernity.

Across Africa, Eastern Europe, and even parts of China, we’ve seen modern urban renewal projects implemented with a unified style that completely erases the site’s original character in pursuit of architectural modernity.

CountryProject ExampleLocal Reaction
NigeriaModern housing in a traditional villageThis place no longer reflects us.
ChinaRedevelopment of historic villagesWe’ve lost details that lived for centuries.
BulgariaHigh-rise towers replace old homesThe soul of the city has vanished.

Architectural Whitewashing: Erasing Identity with Polished Surfaces

Just as money laundering hides the source of illicit wealth, a term has surfaced in architectural circles—Architectural Whitewashing—describing the attempt to erase or sanitize a place’s cultural memory by covering it in a slick, modern skin.

In one European city, an entire neighborhood was rebuilt to imitate French classical architecture. But this makeover replaced actual 18th-century homes that once belonged to generations of local farmers. It looked good on paper—but no one could relate to it anymore.

Sharp geometric details of a contemporary building against a clear sky
An angular architectural composition reflecting the notion of externally imposed modernity

Who Decides What Progress Looks Like?

Modernity isn’t inherently oppressive. But when it’s enforced without context or consent, it becomes a silent kind of domination. The real challenge lies in reimagining progress through the lens of place, not despite it. True architectural development is born from engaging with what exists, not erasing it for architectural modernity.

Local Building ElementFate in Modern Projects
Locally sourced timberReplaced with synthetic panels
Inner courtyardsRemoved in favor of closed interiors
Passive ventilationReplaced by full HVAC systems
Traditional colour palettesReplaced with dull, grey tones

Not a Battle of Form—But of Meaning

When ancestral homes are replaced with lifeless concrete blocks, we don’t just lose buildings—we lose memory, community rhythms, and a language of living through architectural modernity. Cities begin to resemble one another, stripped of the details that once made them unique.

Yet, it is possible to design modern buildings that respect roots by carefully balancing architectural modernity with historical context. This isn’t about nostalgia or going backward—it’s about listening to a place deeply enough to let its voice shape the future.

Contemporary building façade of industrial materials and reflective glass
Industrial design dominating the urban void, erasing local detailing

Conclusion

Architecture is more than structures. It’s memory, identity, and belonging. When it is used to impose, rather than represent, it becomes a silent form of control—one that conceals more than it reveals.

ArchUp Editorial Insight

This article offers a thoughtful critique of how modern architecture, oftentimes influenced by architectural modernity, can be employed to impose a cultural narrative disconnected from its surroundings. The visual elements highlight a dominance of glass façades and rigid geometry that override traditional urban fabrics, replacing local materials and artisanal detail with industrial finishes. While the composition is visually coherent and invites reflection, it lacks a thorough discussion on functional and social dynamics of such developments. Do these projects truly serve their communities, or do they merely replicate a homogenized global aesthetic? Nevertheless, the article succeeds in opening a necessary dialogue on redefining architectural progress, lending it significant analytical relevance.

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