According to Fu, the interiors aim to bring “the allure of the dynamic Shinsaibashi neighborhood into the store”.

“The overall concept is rooted in a vision to celebrate the distinct context of the project with contrasting shapes and forms, capturing the neighborhood’s cinematic streetscape in a world where bold geometries juxtapose against each other,” said Fu.

The storefront is a floor-to-ceiling shoji lantern framed in bright orange. Customers are greeted by a round display table encircled by cylindrical shoji screens. Also, With the same circular arrangement mirrored at the back of the store and its upper floor.

Furthermore, At the center of the Casetify store sit cabinets that decorated with old phone cases, by customers in the recycling box located next to them.

A secret shoji window at the rear of the ground floor can open to unveil customized online purchases.

“A lot of my work is in the idea of a journey that takes the contextual quality of each project into an architectural medium,” Fu explained.

“The world of shoji lanterns that goes around you, that folds and unfolds, creates that effect,” he added.

“It transports you from the everyday reality of the neighborhood to an imaginary, illusionistic expression that blends a relaxed sense of luxury with the popping Casetify colors that the brand is so well known for.”

Moreover, Fu has worked in luxury hotels and restaurants. Including the Upper House Hotel in Hong Kong, the Berkeley London, and the Mitsui Hotel in Kyoto.