BIG’s use of a poster series inspired by its previous projects exploring architectural installation,
Giuseppe Gallo created a series of posters inspired by 9 Bjarke Ingels Group (BIG) practice projects.
Gallo, a PhD candidate in architecture at the University of Palermo,
is the creative director of Mirabilia, a communications design studio based in Palermo,
with a background in graphic design.
When you consider the syntax of architecture, Gallo was inspired by the company’s response to functional problems
as a way to generate new formal solutions.
Italian designer Giuseppe Gallo has created nine posters for famous BIG projects to explore
“architectural composition” around the evolutionary part of architecture and urbanism.
Presented in 9 colorful, vibrant and impressive posters, this fun series features the company’s
“biggest” projects built around the world.
These projects include the Serpentine Pavilion in London, the Kistefos Museum in Scandinavia, the Amager Resource Center in Copenhagen,
VM Houses in Copenhagen, Via 57 West in New York, Spiral in New York, Wilson High School in Arlington, USA,
and the Center Kimball Arts in Park City, USA, and 1200 Intrepid in Philadelphia, USA.
BIG’s use of a poster series inspired by its previous projects exploring architectural installation
Serpentine Pavilion 2016, London, United Kingdom
The design was inspired by the architecture of the Bjarke Ingels Group (BIG),
where the structure between individual elements arises from responses to functional problems,
characterizing or creating new formal solutions.
The widespread use of digital tools has transformed the architecture profession,
and the mature use of technology has influenced the ‘post-digital’ language of architecture.
Kistefos Museum in Scandinavia
Gallo, Charles Morris argued that the study of semiotics in each language can be distinguished into three different areas:
semantics, pragmatism, and grammar.
Semantics:
It is the study of the relationships between the system of signs and their meanings.
As for pragmatism
It is the study of the relationships of signs with translators,
and in architecture the relationship between a sign and the behavior it generates.”
And Syntax
It is defined as the study of formal relationships between signs;
This field of analysis makes the study of signs possible,
with special reference to their relationships with each other,
by excluding their meanings and functions from the survey.
BIG’s use of a poster series inspired by its previous projects exploring architectural installation
Amager Resource Center in Copenhagen, Denmark
Posters detail BIG projects in a much more detailed graphic layout that gives texture, correct materiality, and a different rendering technique.
All with deep renderings of light and shadow, all of which can be a representation of the company’s brand logo.
Via 57 West New York, USA
Gallo made the tools of collaboration and computing architecture,
in architectural design a more choral work, and architecture has complex requirements that need a broader approach.
This affects the evolution of architecture,
which will change even more with applications of artificial intelligence and robotics.
The projects and philosophy of the Bjarke Ingels Group (BIG) have been very successful in recent years.
BIG’s use of a poster series inspired by its previous projects exploring architectural installation
The Spiral in New York, USA
Syntax is one of the formal aspects that distinguishes many of BIG’s work from that of previous generations of architects.
Their projects generate a grammatical development embodied
in the will to find new solutions to environmental, social, economic and technological problems.
