Cersaie 2025: Where Italian Quality Sets the Standard

Looking back at last year’s edition, one might argue that Cersaie is not about dramatic leaps or radical innovations. Instead, the fair’s strength lies in something more enduring: the unwavering consistency of Italian quality. In 2025, that commitment to excellence feels sharper than ever. It is less about reinventing the wheel, and more about refining it—preserving a culture of craftsmanship that architects, buyers, and designers worldwide continue to trust.

This year, the Italian Chamber of Commerce (ATCA) curated a dedicated architectural tour, opening doors for professionals to engage directly with leading manufacturers. It was not simply a walk through exhibition halls, but a carefully orchestrated encounter with companies that embody the Italian approach to materials, surfaces, and design. With precision hosting, explanations, and generous hospitality, the initiative allowed architects and buyers to understand not just the products, but the philosophy behind them.

ABK: Porcelain and Versace Collaborations

Among the highlights was ABK, a porcelain manufacturer whose presentation merged industrial scale with fashion sensibility. Their collection featured diverse formats and finishes, including a line developed in collaboration with Versace, reminding visitors that porcelain is no longer just functional—it is expressive, luxurious, and adaptable.

Francesco De Maio: Ceramic Tradition Reimagined

Francesco De Maio stood out for its ability to translate heritage into contemporary forms. Known for hand-painted ceramics rooted in southern Italian tradition, the company showcased tiles that bridge cultural history with modern architecture. Each piece read like a fragment of Naples or Amalfi, adapted for global projects.

Fondovalle: Customization as Craft

Fondovalle reinforced its reputation for bespoke production. Positioned between designer demand and buyer specificity, the company emphasized its ability to tailor surfaces according to project requirements. From large slabs to intricate textures, the message was clear: customization is no longer optional, it is the baseline.

Skema: Decorative Innovation

Skema brought attention to the decorative dimension of surfaces. More than simple cladding, their offering blurred the line between design and decoration, positioning their products as architectural accents that define atmosphere rather than merely covering walls.

Cerdomus and Scrigno: Expanding the Vocabulary

Cerdomus presented porcelain with diverse typologies, balancing durability with refined finishes that speak to both residential and public projects. Scrigno, by contrast, shifted focus to openings—doors and frames designed not as afterthoughts but as integral elements of spatial flow. Their stand highlighted how thresholds themselves can embody innovation.

Unolegno: Material Sincerity

Closing the tour was Unolegno, a company centered on wood products. Their exhibition reminded visitors that in a fair dominated by ceramics, the tactile honesty of wood maintains its allure. Warm, versatile, and timeless, their collections emphasized sustainability alongside material character.

Cersaie 2025 may not surprise with radical reinvention, but it asserts something more profound: that Italian industry thrives by holding to a standard the rest of the world continues to chase. From porcelain giants to bespoke wood specialists, the fair is less a marketplace than a statement—quality as culture, design as identity, and sustainability as obligation.

✦ ArchUp Editorial Insight

This article examines Cersaie 2025 as a platform highlighting Italian quality in materials and design. The images showcase ceramics and wood in natural hues with coordinated tones, while the spatial layout facilitates visitor engagement and product interaction. However, despite the high-quality presentation, the spatial sequence lacks full integration of cultural heritage with contemporary innovation, leaving some elements underexplored. Nevertheless, the exhibition’s emphasis on craftsmanship and customization demonstrates Italian industry’s commitment to sustainability and user-centered design, offering enduring value for architects and designers seeking informed design strategies.

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