in what is seen by the brand as the “garment of the future”.
and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms
– a process by which plants take in carbon dioxide and turn it into glucose and oxygen.
Therefore, during its life cycle it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. It is ‘carbon negative’ while, as a living piece that is kept as such, it will continue to make photosynthesis, producing oxygen and, thus, eventually compensating for the CO2 generated during the production of the remaining fabric, as it
produces approximately the same amount of O2 as an oak tree.
in the effort for greater sustainability and to start actually doing something about it.
a mainstream concept. Serving as a wearable manifesto for the fashion world, this living garment is being shared with the retailer’s global network, that goes from large fashion groups like LVMH, to the biggest fast fashion brands like ZARA.
to act now.
www.co2at.life
Agency: This is Pacifica + Stream and Tough Guy
Creative Direction: Filipe Mesquita & Miguel Durão
Strategy: João Ribeiro & Nicolas Grassi
Design: Filipe Mesquita, Pedro Serrão, Pedro Mesquita, Luís Cepa
Project Management: Ana Fernandes
Brand Direction: Bernardo Lago Cruz
Videocase: Vladimiro Leopoldo
Director of Photography: João Castela
Music & Sound Design: Nuno Craveiro
Video Interviews: Ahmed Sheikh (Azgard9 CEO), Dian-Jen Lin (Post Carbon Lab R&D)
London Footage: Louis Hollis
Pakistan Footage: Hassan Bakhtiar Mirza, Yogi Studios
Sound Mix: Guel
3D film: @looooooch.kb
3D render:@looooooch.kb
In Studio Photographer: Nuno Moreira
Creative Direction and Photography: Frederico Martins
Video and Editing: Raul Sousa
Drone Videographers: Óscar Ribeiro & Liliana Pina
Image Assistants: Pedro Sá, João Ferreira & Marina Rosillo @ Lalaland Studios
Gaffers: STP Audiovisuais
Grooming: Patrícia Lima
Models: Maria Miguel @ Central Models & Paulo Spencer @ Face Models
Production: Diogo Oliveira @ Lalaland Studios
Retouching: José Paulo Reis @ Lalaland Studios
Photosynthetic R&D: PostCarbonLab (Dian-Jen Lin + Hannes Hulstaert)
CO2AT Production: Toptuxedo (Isaac Gomes, António Costa)
Fabric: LMA (Luís Dias)
Labels and transfers: Heliotextil (Miguel Pacheco, Conceição Teixeira, Ana Bulhosa)
