New design of Coex Center in Seoul at night

Introduction

The Coex Convention Center in Seoul is undergoing a redesign aimed at transforming its current facade into a more dynamic and interactive space. The Coex Center Renovation in Seoul is scheduled for completion by 2029. The new project seeks to break away from the conventional model of massive, enclosed convention centers by introducing a “cabinet of curiosities” design, where modular units will host exhibitions and various activities.

New Design Details

The project replaces the existing glass facade with stacked display units, offering spaces for exhibitions, restaurants, and entertainment, enhancing the site’s cultural and commercial appeal. Additionally, the redesign includes indoor and outdoor areas for public events, along with a sky garden and observation decks overlooking Seoul and the Han River.

New Coex Center design in Seoul during daytime
A daytime view of the redesigned Coex Center in Seoul, where lush greenery blends seamlessly with innovative modular architecture.

Project Goals and Impact

The project aims to:

  • Enhance visitor experience by providing interactive spaces.
  • Increase public engagement with the building through cultural and entertainment elements.
  • Redefine the role of convention centers, shifting from enclosed structures to vibrant urban destinations.

Project Summary Table

ElementDetails
LocationCoex Convention Center, Seoul, South Korea
Expected Completion2029
Design ConceptStacked modular “cabinet of curiosities”
New FunctionsExhibitions, restaurants, entertainment, public spaces
Added FeaturesSky garden, observation decks, indoor & outdoor event spaces
Expected ImpactImproved visitor experience, cultural and commercial enhancement, activation of public spaces

Conclusion

This project represents an architectural transformation aimed at integrating public and cultural activities within the convention center, redefining it as a lively urban space rather than a closed venue limited to formal events.

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