Introduction
The Coex Convention Center in Seoul is undergoing a redesign aimed at transforming its current facade into a more dynamic and interactive space. The Coex Center Renovation in Seoul is scheduled for completion by 2029. The new project seeks to break away from the conventional model of massive, enclosed convention centers by introducing a “cabinet of curiosities” design, where modular units will host exhibitions and various activities.
New Design Details
The project replaces the existing glass facade with stacked display units, offering spaces for exhibitions, restaurants, and entertainment, enhancing the site’s cultural and commercial appeal. Additionally, the redesign includes indoor and outdoor areas for public events, along with a sky garden and observation decks overlooking Seoul and the Han River.

Project Goals and Impact
The project aims to:
- Enhance visitor experience by providing interactive spaces.
- Increase public engagement with the building through cultural and entertainment elements.
- Redefine the role of convention centers, shifting from enclosed structures to vibrant urban destinations.
Project Summary Table
Element | Details |
---|---|
Location | Coex Convention Center, Seoul, South Korea |
Expected Completion | 2029 |
Design Concept | Stacked modular “cabinet of curiosities” |
New Functions | Exhibitions, restaurants, entertainment, public spaces |
Added Features | Sky garden, observation decks, indoor & outdoor event spaces |
Expected Impact | Improved visitor experience, cultural and commercial enhancement, activation of public spaces |
Conclusion
This project represents an architectural transformation aimed at integrating public and cultural activities within the convention center, redefining it as a lively urban space rather than a closed venue limited to formal events.