Create interior designs like spider webs for the Italian brand of ceramics,
Barcelona-based Benedetta Tagliabue – EMBT Architects has created colorful interiors for the new showroom of the prestigious Italian ceramic brand Ceramiche Ragno in Milan, Italy.
With an area of 400 square metres, and named after the Ceramiche Ragno Showroom,
it is the studio’s first major showroom in Milan and is distinguished by its large arched windows overlooking Marco Polo Street in the famous Porta Nuova district.
Benedetta Tagliabue, Director of Benedetta Tagliabue – EMBT Architects,
interpreted the interior space as a kaleidoscope of colours, textures and patterns that reflects a surprising story from the brand’s history.
The interiors combine the high quality of technical skills and craftsmanship,
while revealing all the expressive possibilities of ceramics.
The studio aims to reflect the brand’s values in a spider web-like design that takes cues from the brand’s first brand to depict a stylized spider.
The idea to display Ragno’s collections with large spider web structures came from the company’s history,
whose first brand featured a stylized spider.
A spider is able to make such a strong material and weave its home out of it,
and it is also used as a trap, a feat that has been largely perfected over thousands (or millions) of years, and it is absolutely wonderful.
The Ragno space presents different combinations of ceramic and stone through a completely new view that entraps the visitor with three different types of spider webs.
First of all, the organic form draws the visitor’s attention directly from the street,
through the viewing windows,
a series of arches defining the rooms with large side spaces in which the large windows overlooking the inner courtyard let in natural light.
Upon entering the space, visitors are welcomed by an artistic installation consisting of various structures with intricate geometry that surround them with color and texture.
Later they come to the more rational “spider web” type which displays the product range as in the museum,
where the porcelain is the artwork.
The floors are the other decidedly interesting aspect of this project, one large mosaic,
a true multicolored artwork that demonstrates the superior power of stoneware in bringing together shiny
and matte combinations of different material inspiration, from wood to marble,
from cement to stone, in a harmonious way And totally normal.
The interiors are wrapped in continuous mosaics on the floor to create dialogues with the suspended groups of wooden structures,
suggesting further synthesis and readings of the materials in the different rooms and accompanying the visitor on a creative and evocative journey to the meeting rooms.
Create interior designs like spider webs for the Italian brand of ceramics
The multicolored mosaic theme also characterizes the walls of the rooms overlooking the inner courtyard and the bathrooms which,
like the spacious kitchen, use large slabs from the collection of stoneware with a marble effect in a play of different cuts and textures.
A visit to the new Ragno Showroom is also a true aesthetic experience,
culminating in the meeting room where visitors will find a beautiful original artistic tribute to Giorgio de Chirico
and his brother Alberto Savigno and the Marazzi Factory, represented by its original architecture in a drawing. From 1966″.
Benedetta Tagliabue – EMBT has also designed a polychrome mosaic made of small,
brightly colored tiles, to reinterpret a metaphysical painting from the “Le piazza d’Italia” anthology.
The studio preferred to use three main elements in this project:
the space, as neutral and clean as possible with warm colors and lights to enhance the ceramic
as a work of art, the porcelain being the protagonist and last but not least the wood.
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