KiOK Gypsy Eau de perfume
This packaging design is the gypsy collection perfume called 'kiok', which expresses the free daily life of the gypsy with 6 fragrance journeys.
To give a free and vibrant impression of a gypsy's day life (dawn, afternoon, rest, evening, night, dream), irregular top and bottom naturals finish touch and colors reminiscent of each concept are adopted as an identity.
The design system includes a “paper muffler” that can be used as a test paper between the bottle and the cap, giving a unique impression and adding practical functions.
KiOK Gypsy Eau de perfume
April – August 2022
Directing: Hyunmi Kim
Planning: Hyunmi Kim
Design: Seojin Hwang, Nayeon Kim
Photography: Jongwoon Park
