Kosmo’s Q Visible Identification Refresh
Kosmo’s Q started in 2009 as a contest BBQ crew creating unique rubs, sauces, injections and brines as a result of merchandise present available in the market didn’t stay as much as their requirements of style or high quality.
Right this moment, they’ve established themselves as a major participant within the competitors bbq scene, profitable high honors on the World Steak Championship and lots of different contests. They’ve developed distinctive, high-quality merchandise offered in specialty shops and on-line world huge.
Problem
To redefine and reignite Kosmo’s Q’s Visible Identification to mirror their progress and evolving model.
Deliver the flavour and high quality of competitors barbecuing to the yard.
The Kosmo’s Q model organically advanced from Darian Khosravi’s want to seek out the fitting mixture and stability of flavors to win barbecue competitions throughout the nation. His profitable rubs, injections and sauces have change into a staple of the skilled grill grasp.
The prime quality, nicely examined merchandise remained unknown to the yard barbecuer. The Kosmo’s Q model grew into inconsistency and model confusion with packaging that lacked schooling for the informal grill hobbiest.
Strategy
Earlier Kosmos Q identities have had points with legibility inflicting issues with duplication in print, embroidery and display screen print purposes that has created inconsistency with the general identification. They had been nice at attracting BBQ pit-masters, however wouldn’t attraction to the informal or semi-avid yard customers.
Refine messaging for uniqueness and consistency. The one identifier that actually highlights the Kosmos Q distinction is profitable. The corporate doubled in dimension after the profitable the World Barbecue and World Steak Championships in 2015. With a lock on the competitors market, Kosmos Q is poised to raise the informal griller and tailgater. It simply wins!
Answer
Clarifying and simplifying the visible identification by bringing it again to its stompin’ grounds.
Connecting the model again to its provenance by establishing the big “Q” as probably the most recognizable factor. The first purpose was to make it the middle of the visible identification. All issues Kosmos revolves across the “Q” for readability and consistency.
Major Logotype
The logotype is the cornerstone of the visible identification. It creates quick model recognition and builds fairness with each impression newly designed to be simply reproduced throughout all platforms from printed package deal labels to embroidered shirts to display screen printed aprons.
The “Q” Mark
The “Q” mark is the muse of the model. It has robust sturdiness being the core identification factor for the reason that starting of the group. Using the “Q” mark constantly creates extra readability for shoppers and strengthens model loyalty.
Tagline
Kosmo’s Q’s tone is that of enjoyable/lighthearted and robust/aggressive. “It Simply Wins” accomplishes them each whereas already being applied to the plenty. It would assist clients acknowledge the model whereas launching the brand new identification. It’s quick, differentiated from opponents, distinctive, captures model essence/positioning and evokes an emotional response.
Outcomes
Logotype maintains familiarity with the curved Kosmo’s and first Q of earlier identities. It’s simply legible and duplicable, fashionable with character and depth, whereas being distinctive.
Kosmo’s Q sponsored grill grasp groups proceed to criss-cross the nation treating the palettes of competitors judges in every single place.
