Krill Design on how to build a circular company

Krill Design on how to build a circular company تصميم Krill حول كيفية بناء شركة دائرية

Krill Design on how to build a circular company

On its website, Krill Design informs about its dedication to “the development of new design products within a 100% circular and sustainable process”. And boosts a Best Performer Award for circular economy services and recognition by the World Economic Forum as an example of sustainability.

Add to this a surprisingly good revenue (320K euro yearly), 10 employees, and one product selected for the prestigious Compasso d’Oro award and you get to the big question:

Krill’s story teaches us a lot. It tells us that, to start a successful design company today, you need:

  • to explore heavily technology or skill, so you master it intimately
  • to have a strong idea that can be developed using that technology or skills
  • to find the specialized knowledge to make it real (design is not enough)
  • to develop a scalable business plan (start small but can potentially grow)
  • to get support from a big player to start you off

Two designers passionate about 3D printing

Martina Lamperti and Yack di Maio met during their architecture studies at Milan Politecnico in 2016. They began to make models with 3D printers because of the urgency to see a three-dimensional version of their drawings.

Martina and Yack believed in 3D printing technology as a tool to get to a circular production: they used the space to experiment heavily and, using a trial and error approach, they ended up attracting some attention from independent professionals and brands wishing to explore the possibilities that 3D printing offered. This helped them support themselves and the studio.

Add an expert on biomaterials

One of these professionals was Ivan Calimani, an engineer and an architect passionate about new biomaterials, who entered the scene of our story in 2018.

Ivan had already invented and experimented with a material developed from potato peels, but he wasn’t a maker and lacked the design-specific skills that the duo already had.

Getting the idea, and looking for scalability

Ever looking for circular solutions, the trio decided to couple Ivan’s knowledge of biomaterials and Martina and Yack’s expertise in 3D printing to create a new business.

They called it Krill which is an ocean shrimp living in the ocean: tiny, but fundamental for the ecosystem and living in colonies.

Krill – which was self-financed – would make home products using food waste that people would love. They would make them locally upon request, using 3D printing facilities located in different places (like colonies), to reduce investments to a minimum.

The business plan was efficient: 3D printing logistics is easy and it’s the ideal production process for a scalable project.

You can start in a very small space, with just a few machines. And then you may ideally grow to a very big and diffused production hub.

Learning from errors

The first invention used the biomaterial that Ivan had been studying: a potato peel-based bioplastic.

It never worked out: the trio was lacking the chemical knowledge to make it function.

Their big idea was to use PLA, a biodegradable bioplastic mixed with homogeneous food waste.

The long-term approach is to move on at a later stage to use polyester polymers produced by the fermentation of sugars or lipids derived entirely from organic waste.

Why? Because PLA uses actual food to be produced (which is in itself a waste, considering the food issues the global population faces) and it’s not compostable unless placed in an industrial composting facility at a specific temperature and humidity.

But the passage is not as easy as it seems.

Finding the right partner in waste gathering

Krill Design started showing off their approach and materials research and during a presentation, at an innovation fair, they were noticed by Autogrill Spa, the main restaurant chain of Italian national highways.

Being actively searching for ways to be no waste, Autogrill proposed to Krill Design to develop their material using orange juice waste which its bars and restaurants produce in big quantities.

Orange juice waste is perfect to be reused: it’s easy to recover, as juicers automatically store it in their containers. And it’s collected without getting mixed with other materials.

Krill Design worked on their bioplastic production process with Auto grill’s support and, through heavy experimentation, were finally able to create a stable material for use.

Krill Design provided 3000 Autogrill bars and restaurants with a product that came from its ordinary waste.

What’s so new about this?

What makes the Krill Design story so unique is that they didn’t just use a one-off material to make a stunt project but used the opportunity that Autogrill offered them to develop a process that can produce a usable bioplastic from any homogenous food waste.

How do you produce bioplastic from food waste?

The chemical solution for a stable and rational material came from Marco Benedetti, a chemist and a biomaterial specialist who bumped into Krill Design during the Milan social innovation and green fair Fà la cosa giusta.

Another karmic encounter resulted in the actual production process of Rekrill. A material that may be ideally composed of any kind of homogenous food waste.

The production process:

  • Dried and flaked orange peels are delivered from Autogrill to Krill Design
  • The rough material is micronized and transformed into granules with a specific grade of humidity
  • Then it is compounded with PHA, a bioplastic derived from the fermentation of sugar
  • It is transformed into the typical coil that will be used to produce the object with a 3D printer

It is not suitable for food contact. But it’s biodegradable, which means that it decomposes completely like any organic waste. This is the main difference between eco-compatible materials and biomaterials: the latter act like any organic thing. It simply melts if left in a natural environment thanks to the action of mold and fungi.

What’s the point of reusing wet waste?

Krill Design nowadays is thriving thanks to a simple B2C business plan that involves the collaboration of brands that are able and want to provide homogeneous food waste. Clients are the raw material providers and commission Krill Design products according to their peculiar needs.

The aim usually is to integrate food waste reuse into brands’ ecological transition. After Autogrill, Cimbali, Sanpellegrino, Enel, Nestlé, and others collaborated with Krill Design to develop products on an on-demand B2B basis.

Their proposal always aims to work on a circular economy frame, so the pluses concern the reuse of an already existing material to create new products.

The output consists of the development of a reformulated Rekrill, produced each time with different food waste, according to the specific bio-waste of each brand.

Krill Design then works on creating a product or a collection of products designed for 3D production based on the client’s expectations and demands.  Meanwhile, Krill Design has been using B2C projects to finance its R&D area and create its collections.

Design and research as the ingredients for today’s success

Design, together with engineering and managing competencies, was the main ingredient of the brand’s growing financial success.

Krill Design thrives on the demands of companies in need to pass from traditional management to a more ecological one using smart, flexible, and economic solutions. What they need is research-driven design work.

The process leading Krill Design to the rational reuse of waste in a circular program is

All of this has been made easy by Krill Design owning all the design processes to create products that respond to good design imperatives: rationality, aesthetics, and an unexpected twist.

Right now the company is producing three collections, based on different raw materials, coffee, orange peels, and lemon peels. Ribera, Napoli, and Amalfi.

They all have a strong aesthetic identity, along with the peculiarity of the materials. They speak loud and clear about a new kind of online Millennial consumer. A design and eco-centered one in search of products able to respond to a pragmatic and honest desire for change.

 

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