Marazzi presents Slow and ArtCraft tile collections

Since 1935, Marazzi has been universally respected as a leader/innovator in floor and wall ceramic technology in the tile industry. With a foundation built on decades of research and respect for traditional methods, the company has recently emboldened its respect for industrial craftsmanship with the introduction of the ArtCraft and Slow collections. Drawing inspiration from natural elements, these collections put an emphasis on the raw beauty and authentic imperfections associated with handmade ceramics, while still utilizing modern technologies. Through this, Marazzi has been able to revive aspects of traditional ceramics. Such as small formats and brick-style tiles. Therefore, echoing the quintessential elements of Made in Italy.

ArtCraft, the petite-sized collection

ArtCraft is an example of the striking combination of industrial innovation and traditional craftsmanship. Drawing inspiration from traditional terracotta, this range of designs – from Quadri and Segni to the more minimalist Bolli, Triangoli, and Bande – is characterized by delicate border movements and sandy textures composed of an abundance of light and dark grains. As part of the Crogiolo collection, named from Marazzi’s artistic experimentation laboratory in Modena (Italy), ArtCraft embraces the legacy of inspiring, timeless design.

Slow, blending craftsmanship and technology

The Slow collection is a creative merger of traditional terracotta elements and modernity. Its intricate designs efficiently capture the appeal of manually worked earth, intentionally embracing irregularities and the beauty of slightest imperfections. Moreover, It stands out with its gentle and inviting aesthetic, displaying the principles of slow living and reviving historical materials. With the aid of 3D Ink technology, each element in this collection is adorned with detailed character. Therefore, making it remarkably versatile for all purposes. While keeping the colors, tones, shades and weathered marks of terracotta and clay. Marazzi explains, “It is a digital technology that enables precise alignment between graphics and structure, color and texture, on each individual piece, enhancing their details and variations in tone and gloss.

Slow and ArtCraft coexist gracefully

Aiming to be applicable in a range of nations, Marazzi’s offerings fulfil the requirements of those who inhabit residential, leisure, or workplace spaces. Furthermore, Current interior fashion has a large role in the research done by the company. As a result, becoming prominent of minimalism. Additionally, spawn two distinct collections which effectively combine together to form a sense of warmth and eternity. Also, Marazzi’s starting point was using the colours of nature in both expansive and mini sizes and in matte and glossy forms.