Medieval Branding: cleverly reimagined logos

Fusing the (far) past and the present through ‘Medieval Branding’. An exploration Russia-based Ilya Stallone brilliantly re-creates and transforms modern-day logos with an antiquated yet witty style and humorous composition choices.

Cleverly combining his eclectic work as a graphic designer with his passion for history. It all started with one question – what would today’s most iconic logos look like if we lived in the Middle Ages?

“The inspiration for this quirky series of one-of-a-kind illustrations came to me while touring several castles in Belarus,” says Stallone.

Using art to travel in time – from the clothing brand Lacoste to the dating app Tinder. Each innovative logo offers a glimpse and brings it back to when wheels were wooden, glass was beautifully stained as well as typography existed gothically.

In Stallone’s reimagining of the Burger King logo, for instance – he skillfully places two classic-looking kings between the hamburger buns.

Similarly, for the software company Windows, he further features. A vintage stained glass window that undeniably looks like it belongs in a Medieval church.

Stallone thoughtfully crafted each conceptual eye-catching design and while entirely different from the modern-day logo. It’s still unmistakably from each brand.