toothbrush — from petersburg
Mer is a brand of oral hygiene products created for families. By releasing products of decent quality, the brand gives a feeling of comfort and care. Mer stands for Sustainable living and supports the concept of Zero Waste. Although these beliefs may seem ambiguous due to many different points of view, Mer provides help starting small.
purpose
Develop a corporate identity aimed at a family audience that speaks of environmental friendliness and reliability.
The message from the brand feels like a sea breeze and sunlight. Selected palette of many vibrant and natural colors allows each Mer product line to be coded, essentially making each pack a livelier.
bambooooooooooo!
The brand cares about the environmental friendliness of its product. Therefore, not only the bamboo brush, but also the packaging made from organic materials, can be recycled with proper disposal.
particles
The bristles of the standard line of Mer brushes contains particles of charcoal. This contributes to the health of the gums. This feature of the brand is reflected in the packaging using array of simple geometric shapes. Depending on the product line, the color palette changes to emphasize the uniqueness of each direction.
with love
The package design of the Mer Kids line is made bright and attractive not only for children audience, but also to stand out on the shelf among competitors. This is especially important, as part of the proceeds from the sale of brushes go to charitable foundations to help children in need.
For family and for you
As the brand aims to appeal to a wider range of family audiences, including grandparents, the packaging was designed to be presented in simple yet bold visuals.
Sustainable living and comfort
Mer Gold is helping to eliminate plastic by offering its reusable fabric and paper shopper bags, as well as net and pouch bags for vegetables and fruits, which are made from recycled materials.
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