Concept
The intent of the project is to create a product that is characterized by its shape, finding a perfect balance between meaning and function. The object is inspired by the shape of the mushroom, reinterpreted and adapted to respond to aesthetic and functional needs, while maintaining its peculiar shape intact.
The product
Mushroom is a wireless charger, characterized by a simple and essential design, defined by soft and rounded lines.
The product, available in different colors and allows the recharging of multiple devices, thanks to its dimensions designed for each product.
Colors and materials
The product is available in five colors which allow a wide choice for users, characterized by soft shapes and bright colors.
The charging surface of the object is soft to the touch, padded and covered in fabric, in order to characterize the product and facilitate the positioning of the devices.
The charging surface of the object is soft to the touch, padded and covered in fabric, in order to characterize the product and facilitate the positioning of the devices.
Identity & naming
The product is characterized by a lively and eccentric identity, communicated through the evocative and essential shape of the mushroom, the multiple colors, materials and details that enhance it.
The combination of these elements defines a strong personality, highlighted by the naming and packaging of the charger.
The combination of these elements defines a strong personality, highlighted by the naming and packaging of the charger.
Packaging
The packaging of Mushroom is designed to represent the balance between its essentiality and its formal characterization, trying to convey the identity of the product through a few simple graphic elements enhanced by the material and the combination of matte and glossy finishes.
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Designed by Mirko Romanelli
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