a new step that emphasizes its continuous development, NEOM, the future city in the Kingdom of Saudi Arabia, announced the launch of a new architectural project called “Serana”. According to the tweet published by the company, this project combines elegance and innovation to provide a unique lifestyle without compromises.

Serana, located on the coast of the Gulf of Aqaba, promises an exceptional experience in a picturesque and secluded environment. The project will include a luxury hotel with 65 rooms and 35 exclusive residences, providing unparalleled privacy and luxury.

Serana reflects NEOM’s vision for the future, where innovative architecture combines with stunning nature to create unforgettable experiences. This project demonstrates NEOM’s commitment to developing projects that raise the standard of life and bring its visitors a rich and integrated experience.

The company expects that Serana will be a destination for those seeking luxury and comfort, and will contribute to attracting tourists and investors to the region. This project is not only a step forward in NEOM’s journey, but it is also a valuable addition to tourism and architecture in the Kingdom of Saudi Arabia.

With “Serana”, NEOM continues to strengthen its position as a leading city in innovation and development, contributing to achieving the Kingdom’s 2030 Vision and consolidating its position as a global destination for luxury and sustainability.

Serana features uninterrupted views of the Red Sea, with its tiered design providing diverse views and unique perspectives. The prominent hexagonal columns emerge from the rugged coastal terrain, complementing the surrounding mountains and vegetation. Guests begin their journey by arriving by sea transportation to the hidden bay, passing through natural rock formations before arriving at the property’s charming entrance.

With a focus on promoting authentic thinking and relaxation, Serana will offer visitors and residents the opportunity to escape the noise and turmoil of daily life and immerse themselves in an elegant and seamless environment with like-minded people.

A distinctive beach club, spas, and state-of-the-art wellness facilities will be provided for visitors to relax. For those seeking to connect with nature during their stay, they will enjoy the spiral discovery trails on foot or horseback to explore the meeting of sea, mountain and valley. The sophisticated dining and entertainment options will cater to diverse tastes and interests among guests.

The guiding principle underpinning the development is to ensure minimal interference with nature, as thoughtful and deliberate techniques will be used to preserve the surrounding landscape. And you will celebrate

The “Serana” project in NEOM shows a unique architectural embodiment, as the resort’s architectural design reflects innovation that celebrates natural beauty. The resort’s columns stand out with their crystalline shape that mimics the formation of basalt rock, growing longitudinally and high. This formation creates the impression that the building is an organic amalgamation of beehives, where the structural units intertwine with each other in a harmonious manner. The modular architectural character of the project highlights its ability to be coordinated and expanded, which enhances its flexibility and adaptability to the requirements of the environment and users.

Despite some criticism directed at the building, considering that the design somewhat resembles the Medijorni products, the majority agree that the architectural style of “Serana” shows remarkable symmetry and harmony. This design is evidence of the innovation that can be achieved when architecture combines with natural elements. The project looks like a single piece of art, integrated and harmonious with its surroundings, proving that it deserves its unique location on the coast of the Gulf of Aqaba.