Introduction: Welcome to OLA Palermo, a vibrant and exciting destination!
In Buenos Aires, New York-based architecture studio ODA has unveiled OLA Palermo, their first major project in Argentina. This project represents a new concept in adaptive reuse, transforming an old parking structure into a multifunctional hub that combines office spaces, leisure, and green areas.

Design and Concept
Adaptive Reuse of Spaces:
The design of OLA Palermo involves the transformation of the old parking structure into a mixed-use space, replacing the old concrete shell with new areas that include restaurants, shops, and a public promenade. One of the key features of the OLA Palermo project is the introduction of a vertical park that loops up and over the building, connecting office spaces with public areas, thereby enhancing interaction between users and the surrounding community.
“Through this project, we aim to improve connectivity between surrounding urban areas and transform the neglected site into a vibrant social interaction point.”
— Álvaro García Resta, Secretary of Urban Development

Urban Impact
Strategic Location:
OLA Palermo is located between the racetrack and the beloved El Rosedal park in the Palermo area. Previously, the site was a neglected area of the city, but this project connects two previously divided neighborhoods. In doing so, it helps revive the area and integrate it back into the urban fabric of OLA Palermo.
Sustainability and Recycling
Reusing 80% of the Original Structure:
The project focuses on sustainability by recycling 80% of the original materials from the old structure. These materials include a mirrored glass facade that reflects the surrounding landscape, as well as office spaces that offer 360-degree views of the area. The OLA Palermo project exemplifies the sustainable approach of reusing existing buildings rather than demolishing them.
“The goal was to transform the old structure into a functional space that meets the needs of the community and supports urban sustainability.”
— Eran Chen, Founder of ODA

Public and Private Functions
Interaction Between Public and Private Spaces:
TheOLA Palermo project project is designed to provide access to public spaces like terraces and elevated paths, while also offering private office areas for tenants. This design promotes interaction between the urban environment and the local community of OLA Palermo, making the spaces more dynamic and flexible.
Cultural and Historical Impact
Honoring Local History:
The project’s name, “OLA Palermo,” pays tribute to the jockey Gigena, who tragically passed away in a racing accident in 1912. Through the OLA Palermo project, this historical figure is honored, and the site is transformed into a cultural landmark that contributes to the development of urban life in the city.

Conclusion
The OLA Palermo project is an example of how neglected urban spaces can be repurposed into vibrant, multifunctional environments that benefit the community. Through recycling, integrating green areas, and fostering interaction between public and private spaces, this project offers a model for sustainable urban development provided by OLA Palermo.
Summary Table:
Element | Details |
---|---|
Project Name | OLA Palermo |
Location | Buenos Aires, Argentina |
Design Architect | ODA |
Executive Architect | Aisenson Studio |
Landscape Architects | Inscape Landscape, ODA |
Developer | BSD Investments |
Construction | Coinsa |
Photographer | Alan Karchmer |
Total Area | 160,000 square feet |
Recycled Percentage | 80% of the original structure |
Public Spaces | Terraces, elevated paths, open-air brewery |