Model Identification & Packaging / 2020 / México
Plantarium is a challenge by two ladies obsessive about crops, (past present trend) consists of a plant and equipment retailer and a backyard and landscaping design studio. The model id performs with the concept crops live beings that mirror part of us, they’re spirits of the earth that train us to maintain it.
Our graphic answer technique has two axes: simplicity and the mysticism of nature. On the one hand, the model’s stationery is a combination between typical shapes and natural parts, the oval, however the illustrations characterize a form of implausible story, an ode to the spirits of mom earth. We take references from movies reminiscent of Spirited Away by Hayao Miyazaki the place the protagonist creates a implausible relationship with the inhabitants of the forest.
We search for an appropriate answer for the dimensions of the shopper’s enterprise, At Yeyé® it’s a precedence to generate actually achievable tasks, sensible by way of the shopper’s price range, so, not directly, the clever use of sources turns into the cornerstone to unravel this commnutication downside.
