PREMISE
The history of drive-in theatres goes back to the 1910s as an answer for people not being comfortably seated within the tiny seats within the traditional theatres. The famous catchphrase which shone the spotlight over the thought of drive-ins was created by the patentee. “The whole family is welcome, no matter how noisy the youngsters are.”
Drive-in’s lost their charm for various reasons like oil prices rising along side alternative and better ways to observe a movie at high-end theatres or reception on DVDs.
As the pandemic has made its presence more obvious and ominous, and for a considerably while for humans to travel without work or recreation, people violating the lockdown are getting the new normal, and albeit things went back to normal, we’d need a safer alternative to closed theatres.
BRIEF
After almost 40 years the people of Saudi Arabia are close to experience cinema, it is a fresh audience with minds yet to experience conventional methods of cinema and are hospitable new concepts.
The challenge here is to style a replacement user experience-based drive-in theatre within the given site for an automobile-centric audience.
The point that folks of the locality are hospitable fresh concepts and experiences are often wont to the designer’s advantage and provides a chance to explore new horizons of theatre experience. With the continued crisis, we must find safer alternatives to return to normal life, and drive-ins are one among those efficient ways.
Drive-in theatres essentially being an open space give a lot of scope for the project’s future expansion as a bigger recreational center too.
