REV Architecture, a local studio, has completed an interior renovation of the Maison de Beauté building in Paris, France, for L’Oréal Luxe skincare brand Carita. Situated amongst other luxurious brands on Rue du Faubourg Saint-Honoré, the intention of the studio was for the 2,000-square-metre space, which houses a hair salon, skincare treatment rooms, an eatery, and an eye studio, to represent the brand’s identity. “We intended to change a commercial space into a cultural space,” stated REV Architecture. “We wanted the Maison Carita to be distinguished as a go-to destination in Paris that radiates the stories of modern, timeless women.” The chief focus of the design efforts was the restored courtyard, with recent additions being removed and the glass roof heightened to its original size. “To build upon this legacy, it was essential to identify the sense of the area,” said the studio.
“The structure becomes the exceptional experience that leads to the exploration of the brand’s culture.” Natural light is allowed in through what REV Architecture has described as a sequence of “translucent clouds”. Transparent glass panels that extend over the revitalised atrium. For its part in guiding people in from the street, REV Architecture put in a succession of curved arches beside the portico leading from Rue du Faubourg Saint-Honoré. “[The arches create] an imperceptibly increased point of view that gradually unveils the view of the atrium. The centre of the new Maison Beauté,” stated the studio. The layout alternates between public quarters and personal rooms. They are connected by a lifted pathway structure over the central atrium. “The varied divisions of the Maison de Beauté are connected to the atrium by aerial paths. An exclusive architectural tour that serves as a promise or remembrance of the trip,” the studio told.
REV Architecture decorates Carita Maison de Beauté with clouds
Materials were decided on to echo the white and black colours of Carita’s most renowned products. In addition to calling up their liquid textures and its brand identity. “We have developed a perception of natural quality [and] tactile surfaces where appeal, contemporary elegance and accountability come together. The exquisiteness of gypsum, white and black marble complemented by touches of pink onyx and chromed metal,” the studio stated. “Gentle, natural, responsible [materials] constructed even prettier with the passing of time.” The studio was also guided by the Carita brand logo. And how it might be combined with the changed designs of the sections and treatment areas.
“It is the curves and the femininity of this basic and poetic monogram that we have selected to explain the overall display of the new architecture,” said REV Architecture. Founded by Cristiano Benzoni and Sophie Thuillier, REV is a Paris-based architecture and design studio. This project is a contender in the health and wellbeing (interior) category of Dezeen Awards 2023.
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