Strategic Merger Between 3D Giants KitBash3D and Greyscalegorilla Shapes the Industry's Future

In an unprecedented development for the digital design world, the official merger between KitBash3D and Greyscalegorilla has been finalized. This historic, strategic move is set to reshape the current 3D industry landscape. The merger aims to create a unified, integrated ecosystem dedicated to empowering artists and studios by streamlining and enhancing their creative workflows, with a core focus on removing the technical barriers that have long challenged creators globally.

Official Announcement Details and Timeline

On September 9, 2025, in Portland, Oregon, the completion of this strategic merger was announced, uniting two leading forces in providing 3D assets and workflow tools. Officials from both companies described this collaboration as a “natural step,” stemming from a shared and fundamental commitment to empowering creators and advancing their tools. This event marks a pivotal moment in the trend of merging companies that focus on serving artists within the typically fragmented digital production market.

Kitbash3d and greyscalegorilla announce merger

Shared Vision and Merger Objectives

The primary goal of this merger is to simplify creator workflows by unifying and coordinating asset pipelines and tool development across multiple platforms. This collaboration will accelerate the pace of co-development for major platforms like Cinema 4D, Unreal Engine, and Blender. Both parties are committed to maintaining current service pricing for users while ensuring the same level of premium technical support, guaranteeing a smooth experience during the transition and integration phase.

Leadership Structure and Management Continuity

To ensure the stability of the merged company and preserve the founding vision of each entity, the core leadership will continue in their roles. Maxx Burman and Banks Boutté, co-founders of KitBash3D, will remain as Co-CEOs. Meanwhile, Nick Campbell, founder of Greyscalegorilla, will assume the role of Chief Innovation Officer, directly overseeing the development and integration of the key technical platforms. Drew Little, co-founder of Red Giant (which previously merged with Maxon), has joined the board of directors as Chairman, adding extensive experience in mergers and integrations.

Impact on Users and Services

To reassure the existing user base, the merged company has confirmed that there will be no changes to the pricing structure or customer support levels. As the integration process advances, the company will prioritize improving interoperability between different platforms, increasing workflow efficiency, and developing scalable tools that meet the needs of a wide range of clients, from independent creators to large production teams in global studios.

Background and Achievements of the Companies

Founded in 2017, KitBash3D built a massive user base, serving over 250,000 artists and studios worldwide. The company became renowned for its high-quality asset kits and its “Cargo” platform and has supported massive productions like Marvel films, Netflix series, and 2K Games titles.

Launched in 2009, Greyscalegorilla became an essential resource for motion design plugins, training resources, and realistic materials. Its tools have been used by major media networks like NBC and ESPN, as well as advertising giants like Google and Nike.

Leadership Statements on the Merger’s Future

Banks Boutté commented on the merger, stating, “3D technology has become the cornerstone of how stories are told, products are designed, and virtual worlds are built. This merger enables us to accelerate our shared mission to empower creators with greater resources and broader reach.”

Nick Campbell viewed the merger as “more than just a business transaction; it’s an invitation to bring content creators into a larger ecosystem, where tools and assets work together seamlessly to unlock new creative possibilities.”

Industry Insights on the Merger’s Significance

Sébastien Deguy, founder of Substance and former CEO of Adobe’s 3D division, commented on the news: “At a time when 3D assets and tools have become essential across a wide range of industries, the companies developing them have continued to operate in isolation, slowing the pace of overall innovation. Both teams are among the most respected names in the field, and I look forward to seeing how their combined strength will shape the next chapter for content creators.”

✦ Archup Editorial Insight

The article discusses the announcement of the merger between KitBash3D and Greyscalegorilla, which aims to create a unified ecosystem to simplify workflows for creators in the 3D industry. This merger raises questions about the ability of originally disparate technical infrastructures to integrate seamlessly and the efficiency of unifying the API interfaces for different platforms like Cinema 4D, Unreal Engine, and Blender. It also prompts inquiries into whether service performance and speed can be maintained as the unified platform grows more complex, as adding layers of integration might impact the experience of users accustomed to separate, specific working environments. However, the project is distinguished by a leadership structure that combines the founding expertise from both companies, providing a clear framework for addressing the complex technical challenges that may arise from the merger process.