Tourism is an exciting new sector which will expand rapidly over the approaching years in Saudi Arabia . one among the foremost significant assets of the state is its unique set of diverse landscapes and therefore the “great outdoors.” This design challenge seeks ways to encourage tourists – both domestic and international – to attach with the Saudi landscape.

Working with Riyadh-based design firm Product Care and only using the materials and processes accessible to them, participants will design, make and produce a physical product which will serve the Kingdom’s nascent outdoor/adventure lifestyle market. Turn yourself from designer to maker to supply market-ready products. Make it easy; make it fresh, make it fun!

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