Berecon Construction — Brand Identity

Berecon Construction —

Brand Identity

Berecon have built a notable reputation in the Northern Rivers region of NSW Australia for shaping spaces that balance their client’s desires and the site’s environmental realities. This requires nonconformist and divergent thinking on their part, and with construction in mind, we arrived at the concept of ‘a square peg in a round hole’. This visual also had a fortuitous connection to the ‘square drive’ screwdriver head, which was an innovative device in the history of construction (invented in 1908 by Canadian P.L. Robertson).