Better Design Award 2025

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Overview

The Better Design Award (BDA) returns for its second international edition, organized by the Shenzhen Industrial Design Profession Association. This global competition celebrates cutting-edge design projects that transform industries, improve lives, and lead technological progress. For 2025, a brand-new category on AI and Robotics has been added to reflect emerging design frontiers. With over 300 cash prizes and a generous award pool of €510,000, participation is completely free, making this an exceptional opportunity for designers worldwide. The final deadline to submit is 15 August 2025.

Why You Should Participate

The BDA is more than a design contest—it’s a platform to:

  • Showcase your work internationally
  • Expand your professional network
  • Gain global visibility and media attention
  • Compete for significant cash prizes
  • Engage with the future of design, including innovations in AI and Robotics
  • Align with international design values: empowering change, enhancing life, and leading development

Key Highlights

  • Eligibility: Open to individuals, teams, companies, agencies, and academic institutions globally.
  • Main Focus Areas:
    • Empowering Industrial Change
    • Creating a Better Life
    • Leading Future Development
    • NEW in 2025: AI and Robotics
  • Entry Cost: Participation is completely free.

Entry Fees

Fee TypeAmount
RegistrationFree
SubmissionFree

Prizes and Recognition

Award CategoryPrize Type
BDA Product Grand AwardsCash Prize
BDA Grand AwardCash Prize
BDA Product AwardsCash Prize
Concept Grand AwardCash Prize
BDA AI+Robotics Design AwardsCash Prize
BDA Gold AwardCash Prize
BDA Concept Grand AwardsCash Prize
BDA Concept AwardsCash Prize
BDA Design for Industry AwardCash Prize
Total Cash Prizes€510,000 (approx.)

Submission Details

  • Submission Format: Online submission of digital files + physical works (later stage)
  • Submission Period: 01 May 2025 – 15 August 2025 (Beijing time)
  • Languages Accepted: English or Chinese
  • Who Can Submit: Open to all global participants, including individuals, teams, companies, and institutions

Important Dates

PhaseDate/Range
Submission Deadline15 August 2025 (Midnight Beijing Time)
Preliminary EvaluationLate August 2025
Submission of Physical WorksLate August – Early September 2025
Secondary EvaluationMid-September 2025
Final EvaluationLate September 2025
Awards CeremonyEnd of October 2025 (Tentative)

How to Join

  1. Create an account and register via the official BDA platform.
  2. Upload your digital entry between 1 May – 15 August 2025.
  3. Prepare for physical work submission if nominated.
  4. Await jury evaluation and results.
  5. Join the award ceremony in October if selected as a finalist or winner.

Judging Criteria

  • Design Innovation and Originality
  • Social and Industrial Impact
  • Technical Excellence
  • Aesthetic and Emotional Appeal
  • Functionality and User-Centered Design
  • Relevance to AI, Robotics, and Future Development (if applicable)

Registration Deadline

18Days
14Hrs
31Mins
27Secs

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