Spatial Transformation and Design as Tools for Reframing the Hospitality Experience: A Case Study of Cicchetti Piccadilly
Spatial Transformations and Their Impact on the Dining Experience
In the world of hospitality, a restaurant’s relocation signifies more than just a change of address—it represents a multifaceted shift. This ranges from internal development to a redefinition of identity. This was the case with Cicchetti Piccadilly, part of the San Carlo Group, which recently moved just a few steps away from its original location.
From Venetian Traditions to a Multi-Sensory Experience
The restaurant is known for serving small plates inspired by Venetian culinary traditions. However, the move was not merely a logistical change. It offered a unique opportunity to reshape the guest experience both visually and sensorially.
The new 7,520-square-foot location was designed to evoke the ambience of a Venetian sunset. This vision is reflected in the use of warm colours, reflective surfaces, and thoughtful lighting distribution. These elements are evident across the bar area, the main dining space, and the private dining room.
The Role of Interior Design in Strengthening Identity
The venue’s visual identity was no accident. The interior design was handled by Fettle Studio, a firm known for its long-standing collaboration with the group. Based in both London and Los Angeles, Fettle brings together European elegance and American sensibility.
This demonstrates how interior redesign goes beyond aesthetics. It redefines how visitors interact with the space, ultimately enhancing the overall quality of the dining experience.
Modernity Echoing Venetian Roots
Many contemporary restaurants draw inspiration from authentic local experiences. Yet the real challenge lies in translating that spirit into a modern aesthetic. Cicchetti Piccadilly rises to this challenge by reinterpreting the atmosphere of bacari—the intimate, small Venetian bars—within a refreshed visual language.
The Bar as the Focal Point of the Experience
Upon entering the restaurant, one’s attention is immediately drawn to a strikingly theatrical long bar. This centrepiece features a glossy wooden façade interspersed with red and pink mosaic details. These create a visual gradient that harmonizes beautifully with the striped pink upholstery on the high stools.
This composition is not merely about aesthetic appeal. It is a deliberate effort to evoke a sense of warmth and intimacy reminiscent of Venetian bacari, but through a contemporary lens.
Reinterpreting Identity Through Detail
According to Andy Goodwin, co-founder and creative director of Fettle Studio, the aim was to modernize the overall feel of the original restaurant. This was achieved by cleverly segmenting colour palettes and incorporating design features. These included scalloped edges and squared patterns.
These seemingly simple elements play a vital role in crafting a visual narrative—one that honors heritage while embracing modernity.
Color as a Tool for Reshaping Spatial Impressions
Colour plays a central role in shaping first impressions within architectural spaces. In the main dining area, vibrant yellow walls stand out as a key element. They create a warm and luminous atmosphere. This choice of hue is not merely decorative—it actively contributes to a sense of welcome and openness.
Reflection as a Technique for Softening Vertical Space
High ceilings can often create a sense of visual detachment. To counter this, a clever visual solution was introduced. Mirrored panels were installed within a cornice, paired with verre églomisé glasswork—a traditional technique that applies gold leaf to the reverse side of glass. This produces a soft, mirror-like sheen. These reflective surfaces not only add artistic flair but also thoughtfully diffuse light. They visually lower the perceived ceiling height.
Material Variety and Its Role in Establishing Identity
Attention to detail extended beyond walls and ceilings. It included the flooring, which forms an essential part of the design language. A diverse palette of terrazzo patterns—sourced from Italy and beyond—was employed strategically across various zones:
- Checkerboard layout in the dining area
- Wavy and striped lines in the bar
- Palladiana marble in the restrooms
This variety serves more than an aesthetic function; it enhances each zone’s usability while imbuing it with a distinct character.
Private Dining Room: Privacy with a Soft Visual Language
The private dining room aligns with the overall visual narrative of the space, yet offers a gentler interpretation through:
- A custom-designed inlaid carpet, adding warmth underfoot
- A hand-painted ceiling mural depicting a serene sky, which helps soften the visual rhythm of the room
The Small Plates Concept: Between Tradition and Modern Flexibility
Many contemporary restaurants embrace the concept of “sharing” as a core part of the dining experience. This is clearly reflected in the small plates model. Inspired by Venetian culture, this approach prioritises flavour variety and sensory diversity over portion size. It offers guests multiple experiences in a single sitting.
Balancing Variety with Generosity
Though Cicchetti Piccadilly adheres to the philosophy of light, shareable dishes, the portions served are notably more substantial than expected. This reflects a thoughtful balance between Venetian-style dining and the British preference for fuller meals—creating a distinctive tasting experience.
The menu is available from midday until late at night and includes:
- Bread and bruschetta
- Fried starters
- Light bites and salads
- Pasta and pizza
- Meat, fish, and vegetables
Serving Styles and a Range of Options
Dishes are served as soon as they’re prepared, encouraging guests to share and engage in a communal dining experience. This breaks away from the conventional individual meal format.
Notable examples from the menu include:
- Tempura prawns served in a visually striking cocktail glass with spicy mayo
- Tagliolini with lobster, combining lobster and cherry tomatoes in a rich, concentrated flavor profile
Desserts as the Final Layer of a Multi-Faceted Experience
Desserts continue the same philosophy: variety in small portions. One standout is the Dolci Cicchetti platter, which features a curated selection of miniature desserts. These are often accompanied by a glass of Italian limoncello as a light and refreshing final note.
✦ ArchUp Editorial Insight
Cicchetti Piccadilly offers a luxurious sensory experience, blending theatrical design with high-quality presentations of classic Italian dishes in a modern format. The cohesive colour palette and decorative touches lend the space a sense of curated artistry. Meanwhile, the diverse menu and generous portions make sharing a central part of the dining ritual.
However, some might argue that the emphasis on visual spectacle occasionally overshadows the simplicity and charm of the original bacari spirit that inspired the concept. Additionally, the extensive menu—while a strength in terms of variety—may overwhelm first-time visitors or dilute the uniqueness of certain offerings. As for pricing, it may not appeal to guests seeking a more affordable dining experience aligned with the idea of small plates.
Overall, Cicchetti Piccadilly delivers a memorable experience that marries elegance with Italian flavour. However, there remains room for refinement in terms of clarity and brand identity.
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