ENG.: Its concept has to do with an old and famous story of the Bodega Capitanes, where its tempranillo charmed visitors who came from different regions, buying a large number of bottles or the barrels where it was kept. This irresistible attraction that was generated on the palates of these consumers gave rise to the name โEl Encantoโ and the illustration on its label, where we see an owl with a hypnotic pendulum over one eye and the hand holding the glass (vaso) of Tempranillo wine as a celebration.
The aesthetics and the language revive that vintage style of a Spanish still life, with resources and simple executions and made entirely by hand, making the design something close and handmade.
This wine does not look for sophisticated resources to show quality, but wants to tell us that it is a close, carefree wine, for any occasion and that is drunk by the glass(vaso).
โฆโฆโฆโฆโฆโฆ..
The aesthetics and the language revive that vintage style of a Spanish still life, with resources and simple executions and made entirely by hand, making the design something close and handmade.
This wine does not look for sophisticated resources to show quality, but wants to tell us that it is a close, carefree wine, for any occasion and that is drunk by the glass(vaso).
โฆโฆโฆโฆโฆโฆ..
ESP.: Su concepto tiene que ver con una vieja y famosa historia de la โBodega Capitanesโ donde su tempranillo dejaba encantados a los visitantes que llegaban de diferentes regiones, comprando gran cantidad de embotellados o bien los barriles donde se conservaba. Esta atracciรณn irresistible que se generaba sobre los paladares de estos consumidores diรณ lugar al nombre โEl Encantoโ y a la ilustraciรณn de su etiqueta, donde vemos un bรบho con un pรฉndulo hipnรณtico sobre un ojo y la mano sosteniendo el vaso de vino tempranillo en modo de celebraciรณn.
La estรฉtica y lenguaje revive este estilo vintage de bodegรณn espaรฑol, con recursos y ejecuciones simples y hechas รญntegramente a mano, dando al diseรฑo en general esta cercanรญa y artesanalidad.
Este vino no busca recursos sofisticados para mostrar calidad, sino que quiere contarnos que es un vino cercano, despreocupado, para cualquier ocasiรณn y que se toma en vaso.
Este vino no busca recursos sofisticados para mostrar calidad, sino que quiere contarnos que es un vino cercano, despreocupado, para cualquier ocasiรณn y que se toma en vaso.
Thanks for taking a look this project! ๐ซ๐๐ผ
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