ENG.: Its concept has to do with an old and famous story of the Bodega Capitanes, where its tempranillo charmed visitors who came from different regions, buying a large number of bottles or the barrels where it was kept. This irresistible attraction that was generated on the palates of these consumers gave rise to the name “El Encanto” and the illustration on its label, where we see an owl with a hypnotic pendulum over one eye and the hand holding the glass (vaso) of Tempranillo wine as a celebration.
The aesthetics and the language revive that vintage style of a Spanish still life, with resources and simple executions and made entirely by hand, making the design something close and handmade.
This wine does not look for sophisticated resources to show quality, but wants to tell us that it is a close, carefree wine, for any occasion and that is drunk by the glass(vaso).
………………..
The aesthetics and the language revive that vintage style of a Spanish still life, with resources and simple executions and made entirely by hand, making the design something close and handmade.
This wine does not look for sophisticated resources to show quality, but wants to tell us that it is a close, carefree wine, for any occasion and that is drunk by the glass(vaso).
………………..
ESP.: Su concepto tiene que ver con una vieja y famosa historia de la “Bodega Capitanes” donde su tempranillo dejaba encantados a los visitantes que llegaban de diferentes regiones, comprando gran cantidad de embotellados o bien los barriles donde se conservaba. Esta atracción irresistible que se generaba sobre los paladares de estos consumidores dió lugar al nombre “El Encanto” y a la ilustración de su etiqueta, donde vemos un búho con un péndulo hipnótico sobre un ojo y la mano sosteniendo el vaso de vino tempranillo en modo de celebración.
La estética y lenguaje revive este estilo vintage de bodegón español, con recursos y ejecuciones simples y hechas íntegramente a mano, dando al diseño en general esta cercanía y artesanalidad.
Este vino no busca recursos sofisticados para mostrar calidad, sino que quiere contarnos que es un vino cercano, despreocupado, para cualquier ocasión y que se toma en vaso.
Este vino no busca recursos sofisticados para mostrar calidad, sino que quiere contarnos que es un vino cercano, despreocupado, para cualquier ocasión y que se toma en vaso.
Thanks for taking a look this project! 💫🙌🏼
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