HIX Europe 2026

HIX Europe 2026 (Hotel Interiors Experience) will take place on November 25–26, 2026, at ExCeL London, bringing together leading professionals and brands from across the international hospitality design industry. Developed as the evolution of the former Sleep & Eat trade show, HIX Europe has established itself as a highly curated platform dedicated to the future of hotel interiors and guest experiences.

Rather than following a traditional trade-show format, HIX Europe is designed as an immersive design campus, creating an environment where hospitality brands can connect directly with architects, interior designers, developers, hotel operators, and industry decision-makers. The event combines product discovery, creative installations, networking, and industry insight within a design-focused setting.

The 2026 edition reflects the latest shifts in hospitality design, including invisible wellness, sensory architecture, natural materials, and location-driven design. Wellness is increasingly integrated directly into hotel architecture through elements such as circadian lighting, acoustic planning, and optimized airflow, while tactile finishes and natural materials create calmer and more immersive environments.

Another important direction is the growing emphasis on local identity and authenticity. Designers are increasingly incorporating regional craftsmanship, locally inspired colors, materials, and cultural narratives to create hotels that feel connected to their surroundings rather than interchangeable with properties elsewhere.

HIX Europe takes place alongside the AHEAD Europe Awards, creating a wider celebration of excellence and innovation in hospitality design. Together, the events provide a platform for the industry to discover emerging trends, exchange ideas, showcase products, and recognize outstanding hotel projects.

With its focus on innovation, hospitality, interiors, materials, wellness, and experiential design, HIX Europe 2026 offers an important meeting point for the professionals shaping the next generation of hotels and guest experiences across Europe and beyond.