Major Urban Shifts in Jeddah Mark the Second Week of July

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Jeddah witnessed notable architectural developments during the second week of July. This signals ongoing transformations in the city’s urban fabric with significant Jeddah architecture updates. Two key events stood out: the launch of structural column construction for “The Line” project. Also, the removal of the long-standing “Fun Time Pizza” building along the city’s corniche took place. These changes reflect a broader push to reimagine strategic coastal areas. They aim to implement the city’s evolving development vision.


Construction of “The Line” Columns Officially Underway

Construction teams have begun erecting the first structural columns of “The Line”. It is one of the most ambitious architectural projects in the region and beyond. The initial concrete pouring marks a shift from design to tangible execution. This signals real momentum for this groundbreaking vision.

Construction work begins on The Line’s structural columns in NEOM, marking a major shift into the execution phase
A view of The Line’s construction site, showcasing the early stages of one of the world’s most ambitious projects

Part of the NEOM megaproject in north-western Saudi Arabia, “The Line” envisions a 170-kilometre linear city. It will be free of cars and roads, powered entirely by renewable energy. With vertical construction now visible, the project moves closer to becoming a physical reality.


“Fun Time Pizza” Demolished: A New Chapter for Jeddah’s Waterfront

Meanwhile in Jeddah, the iconic “Fun Time Pizza” building on the southern corniche has been demolished. Once a well-known family destination, the site is now being cleared for redevelopment as part of a broader urban revitalisation effort.

Demolition of the Fun Time Pizza building along Jeddah’s corniche as part of the waterfront redevelopment plan
The former Fun Time Pizza site being cleared south of the Sumo Towers, paving the way for a new development

The plot spans approximately 12,500 square metres and sits just south of the Sumo Towers. It offers direct views of the Red Sea. Its removal signals the start of a new development phase likely focused on mixed-use or modern public spaces. These spaces will better utilise the city’s valuable waterfront.

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