A Multidisciplinary Vision Rooted in Milan
PARADIGMA is a Milan-based Italian design studio with a multidisciplinary approach encompassing architecture, interior design, product design, and art direction. The brand is the brainchild of Anna Arpa, who serves as its founder and creative director.
With a strong belief in collaboration, Anna partners with skilled manufacturers and artisans to produce high-quality objects that reinterpret traditional craftsmanship through a fresh, contemporary lens.
Creativity Driven by Culture
At the core of PARADIGMA’s work is an ever-present dialogue between art, architecture, fashion, and lifestyle. The studio draws inspiration from its surroundings, always attuned to modern culture to ensure its designs remain relevant and thoughtful.
The ultimate goal? To empower people to live and work in environments that inspire creativity, nurture well-being, and elevate daily life through design.
Intentional Design with a Handcrafted Soul
Every PARADIGMA piece begins with a concept — an idea that carries weight and vision. By placing emphasis on the conceptual foundation of each object, the studio ensures a smoother development process and a timeless result.
Customization and craftsmanship are central to the brand’s ethos. Each project is tailored to reflect the client’s individual vision, supported by PARADIGMA’s deep understanding of materials, construction techniques, and design precision. The studio’s designs reflect elegance, simplicity, and artisanal heritage, all while pushing the boundaries of innovation through constant experimentation.
Salone Satellite 2025: Where Product Design Meets High-End Fashion
For Salone Satellite 2025, PARADIGMA unveils a striking new direction — presenting not just furniture, but sculptural fashion-forward objects.
The spotlight is on two clutch collections: BAO and GOCCIA, both handcrafted entirely from solid wood — a material synonymous with the studio’s identity.
Each clutch is the result of meticulous Italian craftsmanship:
- The structure is sculpted by expert carpenters.
- Metal components are handcrafted by local goldsmiths.
- Select finishes are hand-painted by skilled artists.
This exquisite blend of design, craft, and detail creates a true wearable object of art, elevating the clutch into a collector’s item. A celebration of Made in Italy, each piece balances tradition and modernity.
The featured clutch, BAO, is distinguished by its gold leaf finish, complemented by gold-tone metal detailing, reinforcing its high-end and exclusive presence.
Geometry in Grain: The Annie Collection
To mark Milan Design Week 2025, PARADIGMA introduced the Annie Collection, a refined furniture series consisting of:
- Three coffee table sizes
- A dining table
- A console
- A chair
Each piece is handcrafted using fine wood veneer inlay, arranged in a chessboard-inspired pattern made from three natural wood tones. This intricate geometric detailing gives the collection a sophisticated and contemporary character, making it ideal for residential spaces, boutique hospitality, and high-end retail interiors.
Contact
PARADIGMA
www.paradigmadesign.it
@paradigma_design_milan
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