These spots were a campaign directly aimed at the urban Latino youth. We wanted to showcase real people, with real talents, that to the mainstream at the time weren't considered that. This campaign was very successful for the brand in Texas.
Agency: Dieste • ECD: Aldo Quevedo • CD: Roberto Saucedo • Art Director: José Suaste • Copywriter: Juan Navas • Director: Malik Sayeed • Production Company: RSA Films
https://www-ccv.adobe.io/v1/player/ccv/Bm_7zgkpAXt/embed?api_key=behance1
https://www-ccv.adobe.io/v1/player/ccv/3mQyK5dRLra/embed?api_key=behance1
https://www-ccv.adobe.io/v1/player/ccv/IShWuu8uRoE/embed?api_key=behance1
