Qiddiya and Mercedes Sign Agreement to Build Mercedes-AMG World
Qiddiya Investment Company, in partnership with Mercedes-AMG and the Mercedes-AMG Petronas Formula 1 Team, has announced the creation of the first-ever Mercedes-AMG World in Qiddiya, Saudi Arabia.
The mega project, which spans an area of 45,000 square meters, aims to establish Qiddiya as a global destination for entertainment and motorsports.
Project Details
The center will cover an area equivalent to 7 football fields and will include 9 floors filled with interactive attractions that offer unique experiences for car enthusiasts and motorsports fans. Key components include:
More than 20 exhibits and interactive experiences showcasing the history and achievements of Mercedes-AMG in Formula 1.
A state-of-the-art race track where visitors can drive the latest Mercedes-AMG cars under the supervision of professional instructors.
The famous “Blade” corner, one of the most famous features of the race track, which rises more than 20 floors above ground level.
Vision
The center aims to attract millions of visitors annually, providing unparalleled entertainment and interactive experiences for high-performance car enthusiasts. It will also be part of the Qiddiya Raceway, which will host major global motorsport events.
Official Comments
Abdullah bin Nasser Al-Dawood, Managing Director of Qiddiya Investment Company:
“Partnering with Mercedes-AMG and its eight-time Formula 1 champion team further strengthens Qiddiya’s position as the home of motorsport in the Kingdom and a global entertainment destination.”
Toto Wolff, CEO of Mercedes-AMG Petronas Formula 1 Team:
“We are proud of this partnership with Qiddiya, which is the result of years of work and planning. Qiddiya is on its way to becoming an unparalleled sports destination.”
Michael Schiebe, CEO of Mercedes-AMG:
“Mercedes-AMG World in Qiddiya will create exceptional touchpoints for our fans, allowing visitors to experience the passion and excitement of Mercedes-AMG.”
Khaled Juffali, CEO of Juffali Automotive:
“We are excited to contribute to the legacy of Qiddiya, which reflects our shared values of history, luxury and innovation, in line with Saudi Vision 2030.”
Expected Impact
Attract millions of visitors annually from within and outside the Kingdom.
Promote the automotive and motorsports industry in Saudi Arabia.
Support Saudi Vision 2030 by developing the entertainment and sports sectors.
Conclusion
Mercedes-AMG World in Qiddiya represents an important addition to the entertainment and motorsports scene in the Kingdom, combining excitement, innovation and world-class experiences.
With the opening of this center, Qiddiya will further enhance its position as a global destination, reflecting the Kingdom’s commitment to achieving the ambitious goals of Vision 2030.
Qiddiya Investment Company, in partnership with Mercedes-AMG and the Mercedes-AMG Petronas Formula 1 Team, has announced the creation of the first-ever Mercedes-AMG World in Qiddiya City, Saudi Arabia. Spanning 45,000 square meters, the center features 9 floors of interactive attractions showcasing the history and achievements of Mercedes-AMG in Formula 1. It will offer exclusive driving experiences on a state-of-the-art racing track, including the iconic “The Blade” turn, which rises more than 20 stories above ground level.
