Working closely with Simba alongside agency Underexposed we developed a full CGI campaign series to help Simba introduce their new bed-bases.
The 3D film not only features the main technology of the bed, but also celebrates the design options, it's different materials and varied colour and finish possibilities. All wrapped in a vivid, dynamic and at times beautifully abstract passage of time throughout the day.
From dawn to dusk.
Direction, Design & Production: jformento.
Sound Design: Noizlab.
Sound Design: Noizlab.
Agency: UX Creative
Client: Simba
More at jformento.com
—
Alongside the brand film, we also created a series of technical shots to illustrate the main technology of the bed, design features and different materiality. These showcase the water-repellent feature of some of the fabrics, the technology of the lumbar support and ultimately, how easy it is to setup the product.
—
—
