Simba — “Simba Bed”

Working closely with Simba alongside agency Underexposed we developed a full CGI campaign series to help Simba introduce their new bed-bases. 
The 3D film not only features the main technology of the bed, but also celebrates the design options, it's different materials and varied colour and finish possibilities. All wrapped in a vivid, dynamic and at times beautifully abstract passage of time throughout the day. 
From dawn to dusk. 
Direction, Design & Production: jformento.
Sound Design: Noizlab.
Agency: UX Creative 
Client: Simba 
More at jformento.com

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Alongside the brand film, we also created a series of technical shots to illustrate the main technology of the bed, design features and different materiality. These showcase the water-repellent feature of some of the fabrics, the technology of the lumbar support and ultimately, how easy it is to setup the product.

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