In Milan, IKEA Italy has designed an immersive space dedicated to the theme of sleep, highlighting the importance of good home habits for enhancing sleep quality. This exhibition is part of IKEA’s ongoing efforts to promote the impact of thoughtful design on sleep.
The Importance of Sleep in Interior Design
According to Alessandra Genovese, Home Furnishing & Retail Design Manager at IKEA Italy, IKEA’s latest Life at Home Report found that 55% of respondents consider sleep the most important activity for well-being at home. The report has driven IKEA to focus on six essential elements influencing sleep quality: comfort, furniture and organization, air quality, light, sound, and temperature. By addressing these, IKEA hopes to improve sleep quality for everyone.
Product Categories Affecting Sleep Quality
Genovese explains that various product categories contribute to improved sleep, including mattresses, pillows, curtains, air purifiers, and even carpets to reduce noise. These products cater to individual needs, allowing everyone to create a personalized sleep environment that aligns with their lifestyle.
IKEA’s Foundations for Sleep-Related Design
Drawing from its Life at Home Report, IKEA has gained insights into customer needs, leading to products that support quality sleep. The company’s mission is to make good sleep accessible for everyone, regardless of lifestyle or budget, through affordable and effective solutions.
Assisting Customers in Product Selection
In-store, IKEA provides areas where customers can try out products with guidance from trained consultants. This includes customized paths based on individual preferences, along with initiatives involving sleep experts to help customers select the ideal sleep-enhancing furniture.
Future Trends in Smart Home Sleep Solutions
Genovese notes an increasing focus on factors like air quality and sound reduction, which were previously difficult to manage. Air purifiers now help create healthier environments, while carpets and curtains reduce noise, contributing to a restful atmosphere.
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