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Autodesk designs its new logo to talk about architecture and design,
A strong visual identity is necessary to drive a company’s product, service,
and brand in general, and specifically in relation to logo designs in architecture.
The overall appearance of a design can elicit polarized responses from the community,
as well as its size, type, and choice, and not every trained graphic designer has experience and critical analysis of the logo beyond the general public.
Autodesk designs its new logo to talk about architecture and design
Everyone has an opinion on whether the logo meets their view of the company or goes against what they perceive,
and a special feature has been made in Archinect, reviewing new logos.
The Archinect team has teamed up with Armin Fate, co-founder of graphic design firm Under Construction,
an experienced graphic designer and writer.
Witt provided expert logo analysis for companies such as: “OMA, Snøhetta, BIG, Gensler, Zaha Hadid Architects”.
Autodesk, co-announced its latest visual makeover on September 7,
isn’t the first time that global 3D design, engineering, and entertainment software have “taken a new look.”
Its new logo sparked a flurry of industry backlash,
and the company posted a tweet calling on users and industry professionals to go beyond looks.
As Autodesk’s Fred Saunders, Vice President of Brand and Social Impact, explained,
the new look and feel are “the first of several bold steps the company is taking to reimagine the Autodesk brand.
It is a step that confirms the company’s belief in the possibility of achieving a better world designed and built for all.
It plays on design intent with a slew of adjectives that suggest Autodesk is entering a “clearer direction into the future.” However,
What exactly is the future?
Compared to its previous version, the company appears to have gone beyond its blue-green and origami-inspired look.
Throwing in a mood-boosting visual experience of “company seriousness,” the company turned to the notorious
ArchiTwitter community to find out what others thought.
Given the current state of the world and a mixture of disasters,
Scharmen’s response is appropriate and intelligently detailed.
He is best known for his insightful influence on industry and his astute observations in the real world.
Autodesk designs its new logo to talk about architecture and design
The design provides a brief history of the company’s visual branding,
and Autodesk has devoted a significant amount of time to creating an extension of its site for browsing.
In terms of clever marketing, Autodesk has been successful in this regard,
as not all comments fall into the “reputable criticism” category.
Rather, they fall even further into reckless behavior that gives way to ridiculous feedback feeds.
Dynamic, modern and memorable Autodesk’s new logo represents movement,
momentum and a clear direction towards the future. It is a strong and simple logo that illustrates a brand synonymous with business.
Companies aim to push a marketing approach that hopes to tap into the behavioral psychology of consumers,
Perhaps this is what they meant by crafting a “clearer” direction towards the future, reminding its old and new users.
Autodesk is a platform that hopes to evoke a state of ‘doing something,’ even if that ‘something’ involves stressful design,
waiting for things to show up, or hoping the system won’t crash while you’re trying to meet a deadline.
You may like: What is digital design and its relationship to engineering
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