Camperlab: Redefining Design and the Retail Experience Between Physical and Digital Spaces
Crosby Studios and the Bold Design Experiment at Camperlab Paris
Camperlab, the experimental branch of the Camper brand, has opened its first flagship store in Paris. This Camperlab design and retail experience is located at 15 Rue Debelleyme in the Le Marais district. This marks the brand’s commitment to offering unconventional retail experiences.
The store design is based on the vision of Harry Nuriev, the founder of Crosby Studios. It features an industrial raw style, with crushed cement as a primary design element. This Camperlab design and retail experience goes beyond aesthetics. It embodies a broader design philosophy that seeks to redefine everyday materials and repurpose them in unexpected ways.
This store represents a clear departure from traditional retail space designs. It reflects the concept of “distinctive transformations,” a philosophy created by Nuriev. The idea is that familiar elements can be reimagined in creative ways to alter the way we perceive the world around us. This Camperlab design and retail experience highlights the connection between design and architecture. As well as the unconventional use of materials, opening up new possibilities for how commercial spaces can enhance the consumer experience.
Reimagining Concrete in Design and Product Display
In an unconventional approach, the Crosby Studios team in Paris has redefined the use of crushed concrete. They have turned it from a neglected building material into a key design element in product displays. Shoes are integrated into the rough, uneven texture of the concrete. This creates a clear visual contrast with the sleek lines of the footwear and ready-to-wear designs. This Camperlab design and retail experience reflects Camperlab’s philosophy of innovation and experimentation. The role of materials goes beyond aesthetics, reshaping the consumer experience within the commercial space.
Between Physical Space and Digital Experience
The transformation of Camperlab extends beyond physical spaces to the digital realm. The Camperlab design and retail experience includes the brand launching a new website that reflects its independent identity. Unlike Camper’s main platform, this website adopts a brutalist design style. It balances bold aesthetics with practical functionality. Developed in collaboration with Giga Design Studio, the website translates the brand’s vision into an innovative digital experience with a simple yet distinctive design.
A Glimpse Inside the Camperlab Store
A View from Outside the Store
