العربية
Pierre Yovanovitch, a French designer, has set up his first US showroom and gallery in Chelsea, New York, which showcases more than 80 items from his own furniture label.
The penthouse level of 555 West 25th Street holds 10,000 square feet of gallery and office space, featuring a variety of recognisable designs, including Pierre Yovanovitch’s renowned Bear Chair.
Pierre Yovanovitch Mobilier has opened a long-term branch in New York, providing their customers and clients from the city’s largest retail market the opportunity to experience the product range in person.
“Having worked on residential projects in the US since the beginning of my practice in 2001 and with two successful furniture collection debuts (2017 and 2019) in New York, the opening of my first gallery space in America and new official New York headquarters, is a long-awaited realization for me,” said Yovanovitch.
The exhibition space inside the structure built before the war is revealed through a sequence of spaces that are connected to each other without any doorways or boundaries.
The standard features of a New York loft space are present in this design, with the combination of exposed ceiling joists and ductwork, dark wood flooring, and whitewashed brick.
The focal point of the largest display area is a curved, sculptural fireplace with a smooth plaster surface that widens at the bottom.
The seating area is set up near the fireplace, featuring a curved settee, a resin coffee table with a chartreuse hue, and the comfy-looking Clifford armchair with its winged back.
Residential-style arrangements are used to show off the products in various lounge and dining room setups, with the pieces displayed in harmonizing combinations.
At the exhibition, spectators can take a look at the Callis Table Lamp, the Roze Dining Table, the Arthur Sofa, as well as the Artemis Rug.
All are made in collaboration with specialist craftspeople and are “created with longevity and exceptional quality in mind” according to the brand.
“The brand pays homage to Yovanovitch’s Provencal roots, in particular the region’s natural light, rich and varied natural materials and colourways of the surrounding nature, as well as the historic commitment to craft associated with the region,” said a statement from the gallery.
Yovanovitch has assembled a collection of furniture and lighting pieces with a selection of contemporary art – featuring works from Camille Henrot, Wolfgang Tillmans and Alicja Kwade – in a bid to link the gallery to Chelsea’s position as an arts center.
“It seems only fitting to open my first gallery location in the epicenter of New York’s art scene,” he said. “Not only is contemporary art central to my design practice, the neighborhood’s architectural history serves as reflection to my approach of revitalising historic spaces to fit a contemporary design aesthetic.”
Beginning October 2023, the brand opened a showroom in the Marais neighbourhood in Paris, and afterwards, a gallery in New York was launched to the public.
Moreover, The relocation of Pierre Yovanovitch Mobilier from the 2nd arrondissement puts them in a more advantageous position among the art galleries of the city.
In 2001, Pierre Yovanovitch established his design practice after his employment at the fashion house of Pierre Cardin. His interior design work has been extensive, from the gift shop at Villa Noailles with its salmon-pink and butter-yellow hues to the Le Coucou ski hotel in France and the upscale Helene Darroze eatery at The Connaught in London. Additionally, Yovanovitch also designed the interiors of the ski hotel Le Coucou.
At the beginning of the year, Pierre Yovanovitch developed a set with moving parts for Basel Opera’s production of Verdi’s Rigoletto.
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