Overview
Florence Hills is an international two-phase architecture competition by Terraviva Competitions focused on the adaptive reuse of Podere Santa Margherita, a decaying rural estate nestled in Tuscany’s Chianti region. The competition invites creatives to breathe new life into this historic site by transforming it into a contemporary luxury residence, blending heritage with innovative design.
With a prize pool of up to €25,000, the competition offers a unique platform for architects and designers to gain international recognition. Finalists will have their projects considered for realization through private agreements with Florence Hills S.r.l.
Why You Should Participate
- Showcase your creativity through the adaptive reuse of a unique historical site.
- Compete for cash prizes and visibility through Terraviva’s international platform.
- Get your work in front of a high-caliber jury of globally renowned architects and designers.
- Be part of a movement that merges preservation with modernity.
- Potential opportunity for project realization in partnership with Florence Hills S.r.l.
Key Highlights
- Focus: Adaptive reuse, conservative restoration, luxury living
- Project Site: Podere Santa Margherita, Chianti, Tuscany
- Who Can Participate: Open to architects, interior designers, landscape architects, students, makers, engineers, artists, and enthusiasts worldwide—individuals or teams.
Entry Fees
| Registration Tier | Dates | Fee |
|---|---|---|
| Early Registration | May 6 – July 4, 2025 (3:00 PM CET) | €89 |
| Standard Registration | July 4 – August 1, 2025 (3:00 PM CET) | €109 |
| Late Registration | August 1 – August 29, 2025 (3:00 PM CET) | €139 |
Prizes and Recognition
| Award | Prize |
|---|---|
| 1st Prize | €10,000 |
| 4 Finalists | €3,000 each |
| 10 Golden Mentions | Free Terraviva Membership |
| 10 Honorable Mentions | Free Terraviva Competition Entry |
| Top 30 Projects | Publication on Terraviva Channels |
Total prize pool: €25,000, covered by Florence Hills S.r.l. & Terraviva. Project realization may follow through private agreements with Florence Hills S.r.l.
Submission Details
Phase 1 Requirements
- Two A1 Panels
- Brief text describing the design proposal
Phase 2 Requirements
- Four A1 Panels
- Technical Report (text + images)
All submissions must focus on adaptive reuse, maintain architectural authenticity, and prioritize luxury design values. Participants should reimagine internal and external spaces with thoughtful materials, finishes, and furnishings.
Important Dates
| Event | Date |
|---|---|
| Competition Launch | May 6, 2025 |
| Early Registration Deadline | July 4, 2025 |
| Standard Registration Deadline | August 1, 2025 |
| Final Registration Deadline | August 29, 2025 |
| Phase 1 Submission Deadline | August 29, 2025 |
| Finalists Announcement | September 17, 2025 |
| Phase 2 Submission Deadline | October 6, 2025 |
| Winners Announcement | October 27, 2025 |
How to Join
- Choose your registration phase and register online.
- Prepare required submission materials according to your phase.
- Submit your design proposal through Terraviva’s online platform.
- Visit official website for detailed brief and templates.
Judging Criteria
- Creative approach to adaptive reuse
- Respect for historical authenticity
- Integration of luxury, functionality, and aesthetics
- Technical feasibility and sustainable design
- Visual and narrative clarity of presentation
Jury Members
- Giancarlo Mazzanti, El Equipo Mazzanti (Bogotá, Colombia)
- Anastasia Kucherova, Stefano Boeri Architetti (Milan, Italy)
- Gregory Kahn Melitonov, Taller KEN (New York, USA)
- Nathalie Rozencwajg, NAME Architecture (London, UK)
- Charles Tashima, Studio Tashima (London, UK)
- Martina Mitrović, Vincenzo De Cotiis (Milan, Italy)
- Mario Gentile, Shiftspace (Philadelphia, USA)
- Agnese Mazzei, Agnese Mazzei Architetti (Florence, Italy)
Registration Deadline
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