Sensations by CGI artist Hussain Almossawi for Intel to showcase the capability of its CPUs to support both CPU and GPU rendering.
“In this collaboration with Intel, we created a short Art Film called “Sensations” that visually evokes different kinds of emotions and feelings through motion, sound, color, and form,” explains Almossawi.
Each visualization isn’t specific to a definite emotion. Instead, Almossawi wants the audience to make their interpretation.
“It ranges from fun and playful to relaxing, anxious and mesmerizing” he explains.
“What matters more than anything, is that you would want to watch it again.”
“I did have an idea in mind but it’s up to the viewer to decide,” he says. “
For example, the green coral animation, to me, gives a sense of comfort and fun. Meanwhile, the orange bubbles that keep inflating give me a feeling of anxiety, as I’m waiting for that moment for the balloons to burst, but they never do.”
The video also features a swinging pendulum that appears to create a magnetic force over the air bubbles beneath it.
This, Almossawi says, creates a feeling of anticipation.
“The viewer keeps their eyes on both the pendulum and bubbles at the same time, seeing if there’s a moment where the magnetic force loses its effect.”
The video was designed using a variety of 3D animation software including Houdini and 3D Studio Max. The shots were rendered using RedShift 3D and Vray.
Are you tense or calm? This short clip offers a human feeling in a 3D form.
Almossawi: The trial and error of rendering your reality
Inspired by the ability to create his version of reality, Almossawi, who is also a product designer, specializes in 3D rendering.
“The idea of being able to “Hack Reality” and create the environments and worlds you like, is just fascinating,” he says.
It speaks to a trend in design and interiors in which rendered images are becoming increasingly popular, specifically on Instagram where aspirational interiors and ASMR visualizations are offering a break from reality for the brain.
For Almossawi, the magic happens during the research and development phase, which requires a lot of trial and error.
“It’s a fun process just like any other design discipline, where you start to create your idea, and watch it evolve iteration after iteration,” he explains.
During this phase, Almossawi walks a fine line between experimentation and emulating how certain materials and objects would behave in real life.
“An understanding of how things work, and the physics behind it helps emulate what we observe and experience around us in the real world.”