SPZ Sa Pizzedda Design Competition 2026

Competition Brief

Terraviva Competitions has launched an open international design competition together with Sa Pizzedda. This growing Sardinian pizzeria brand based in Milan is looking for a complete redesign of its visual identity. Participants are asked to create a fresh brand system that includes a new logo, colour palette, typography, and overall visual language. The new identity should express the brand’s bold, playful, and urban character while staying true to its traditional roots in Pizza al taglio Cagliaritana. The competition gives designers the chance to develop a versatile system that works across packaging, restaurant interiors, digital communication, and merchandising. When working on such branding projects many designers also draw inspiration from strong examples in architecture.

Intent

The intent behind the competition is to capture the distinctive crunchiness and joyful spirit of Sa Pizzedda through a modern visual system. The organizers want the new identity to feel fresh and contemporary while remaining connected to the brand’s Sardinian heritage and the unique character of its folded pizzas with creative toppings. This approach aims to make the brand more appealing to a young urban audience without losing its authentic identity.

Purpose

The purpose of the competition is to strengthen the brand’s presence in Milan’s competitive food scene. It seeks to create a flexible visual identity that can support future growth across multiple touchpoints. By developing a cohesive system the brand hopes to stand out more clearly and communicate its personality more effectively through packaging, store design, digital platforms, and merchandising materials. Similar goals are often seen in neighbourhood-focused commercial projects covered under urban design.

Requirements

The competition is open to students, architects, designers, and creatives from around the world. Each entry must be submitted as a single PDF file with a maximum of 20 pages. The presentation should clearly explain the proposed brand identity system and show how it can be applied in real situations. The winning design will be adopted as the official new visual identity of Sa Pizzedda, with the possibility of further collaboration with the brand.

Jury

Francesco Carboni – Co-founder of Sa Pizzedda
Andrea De Dominicis – Co-founder of Sa Pizzedda

Fees

Registration Type	Fee (EUR, excl. VAT)
Single Registration (Launch Promo until 20 April 2026)	49
Standard Single Registration	Approx. 58

Rewards

Award	Prize
1st Prize	3,000 € + adoption of the proposal as official brand identity + possible further collaboration
2nd Prize	2,000 €
3rd Prize	1,000 €
5 Golden Mentions	Free membership coupon
10 Honourable Mentions	Free competition coupon
30 Finalists	Publication on Terraviva channels

Dates

Milestone	Date
Competition Launch	7 April 2026
Submission Deadline	25 September 2026 at 3:00 pm CET
Winners Announcement	26 October 2026 at 12:00 pm CET

✦ ArchUp Competition Review

Terraviva Competitions runs the Sa Pizzedda Design Competition 2026 in partnership with the Milan based pizzeria. The jury consists only of the two founders of the brand. This internal composition reduces transparency and limits independent critical evaluation. The competition focuses on branding and graphic design rather than architectural or urban projects. The total prize pool of 8,000 € includes a first prize of 3,000 € and the important advantage that the winning proposal will actually be implemented as the new official identity.

For participants the main benefit is cash rewards together with the rare opportunity of seeing their work used by a real commercial brand. While this makes the competition more attractive than many pure concept calls the lack of an external jury means the selection process stays closely tied to the client’s own preferences and business needs.

Conclusion and final thoughts

This competition is organized by Terraviva Competitions a platform that regularly launches open calls in collaboration with commercial clients. It has moderate visibility inside design communities but remains mainly a branding exercise driven by a single company. The cash prizes and the real chance of implementation give the competition concrete value for participants. However its contribution to the wider architecture and design industry stays limited because the focus is on graphic identity rather than spatial or urban innovation. Free or low cost early registration makes entry accessible yet the internal jury and commercial nature reduce its overall critical depth. The competition will likely appeal more to graphic designers and branding specialists than to architects who look for built projects or deeper design research. The focus on food related branding connects well with creative approaches seen in sustainability and experiential design.